AXN has extra reason to cheer this festive season, nine reasons to be precise. The channel, quoting TAM data, has said that nine out of the 10 top English entertainment shows are broadcast on AXN. The TAM data also revealed that reality-based programmes had scored well for the channel.
Sunder Aaron, Country Head, AXN India, said, “The TAM data shows that in the widest television universe that is reported, AXN is the strongest English brand on television all over India. While advertisers may be buying air-time on English channels based on their primary Sec A & B target audience, on AXN they will also be getting the best possible reach that an English channel in India can offer.”
Reality based shows like ‘Ultimate Guinness World’, ‘Ripley’s Believe It or Not’ and ‘The Ultimate Fighter’ have been big draws according to the report. Even a drama based on the action packed lives of the people behind a casino, ‘Las Vegas’, clocked a second place in the standings.
Sumona Roy, Marketing Manager, AXN India, said, “AXN’s programming mix is painstakingly chosen keeping in mind the Indian viewers’ need for television that is different and path breaking. We’ve always known that more people are spending time watching AXN – the latest TAM ratings bear evidence of our efforts bearing fruit.”