AXN plans to launch three new India centric shows by year-end

AXN plans to launch three new India centric shows by year-end

Author | exchange4media News Service | Monday, Mar 20,2006 7:53 AM

AXN plans to launch three new India centric shows by year-end

AXN is planning a series of India centric shows by the end of 2006. This proposed Indian programming band is expected to supplement the channel's mainstay international shows. Three new series have been planned, each with 15-20 episodes, with the first slated for an early May launch this year. All the shows will be shot and produced in India and feature Indian hosts, participants and local themes. Even the scripts are expected to be a combination of English and Hindi or 'Hinglish', a surprising move for a channel that even today desists from dubbing its English-language shows, a practice popular with other niche channels like Discovery.

"These local shows shall supplement AXN's current offering of the best international shows. We expect this to help us connect better with the young urban Indian, who is our core audience," said Ricky Ow, General Manager, Sony Pictures Entertainment Network, Asia, AXN's parent company.

"In short, everything that is of interest to a 25-year old male," pointed out Rohit Bhandari, Director, South Asia, Sales and Marketing, Sony Pictures Entertainment (SPE) Network. He further said that it would be the show's international production standards as well as its tangential take on contemporary issues that would differentiate these shows from other lifestyle shows on air.

Also on the cards is an international 60-minute reality show, debuting lately this year. "It is a format that is completely new and unique. It shall be a skill based challenge, testing both mental agility and athletic prowess," informed Ow.

Earlier, AXN has come out with Indian episodes of its international shows like 'Who Dares Wins', 'AXN Extreme' and 'Extreme Dhamaka', and this is not the first time that it is going in for a complete series conceptualised and produced exclusively for an Indian audience.

AXN has also announced that 'The Amazing Race', whose entry date has been extended, will hold video shoots for applicants from March 25, 2006. "We are very proud to bring the ninth season of 'The Amazing Race' to AXN because it is the embodiment of the bold, action-packed AXN lifestyle, The high energy levels and go-getting attitude portrayed parallel the AXN viewers' daring spirit, and 'The Amazing Race' provides them with an incredible sense of adventure," Ow said.

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