AXN has topped viewership charts in India to be the undisputed No. 1 English general entertainment (GE) channel of 2011. AXN took the top spot in both ratings and reach among CS (cable & satellite) 4+, the advertisers’ core target audience of CS SEC (socio-economic class) AB 4+, and India’s elite CS SEC A 4+ audiences across India, as per TAM Media Research data for the period January 1-December 31, 2011.
On the national level, AXN reached a total of 115 million viewers in India last year, of which, 21 million were CS SEC A viewers, which is 23 per cent more than the next English GE channel.
“We are proud to be the top rated English GEC in 2011 within an increasingly competitive marketplace. We thank Indian audiences for making AXN their favourite once more. We are already working on delivering an even better viewing experience to create a more thrilling AXN in 2012,” said Ricky Ow, Senior Vice President and General Manager, Networks, Asia Sony Pictures Television.
In 2012, AXN is poised to build on its success in India with a fresh slate of shows as well as a line-up of box-office hit movies.
Leading the slate is the new AXN original series ‘The Firm’, based on John Grisham’s best-selling novel of the same title; the latest seasons of supernatural action series ‘Teen Wolf’ and ‘Supernatural’; heist series ‘Leverage’; crime drama ‘CSI’; as well as crime and investigation series ‘NCIS: Los Angeles’.
Reality offerings will include the returning season of Emmy-winning ‘So You Think You Can Dance’; ‘101 Ways to Leave A Game Show’; new seasons of obstacle course contest franchise ‘WipeOut’; mystery and supernatural investigative series ‘Destination Truth’ and ‘Ghost Hunters’, as well as the same-day-as-US telecast of the second season of ‘The Voice’.
Topping the AXN 2012 line-up of hit films are legal thriller ‘The Firm’, the ‘Mission Impossible’ franchise and ‘War of the Worlds’; period epic ‘300’; the ‘Transformers’ sci-fi action film franchise; and action flick ‘Shoot ‘Em Up’.