Top Story

e4m_logo.png

Home >> Media - TV >> Article

AXN gears up for the World Rally Championship

23-January-2004
Font Size   16
Share
AXN gears up for the World Rally Championship

In an attempt to present varied content, AXN will premiere the 2004 World Rally Championship. Foraying into the genre of lifestyle sports, it has lined up a special preview show on January 22 and 24. Monte Carlo’s first race will premier on January 30, 2004 at 9:00 p.m.

This year, the World Rally Championship spans across 16 locations as AXN brings to life a spectacular round of motor sporting extravaganza that would conclude in November 2004.

As per channel sources, AXN’s in-depth information on the cars, as well as profiles on every team and driver would give viewers a never-seen-before insight into the world of motor sports. Rohit Bhandari, Asst. VP, Marketing & Sales, SET India comments, “AXN is really proud to have acquired the global telecast rights of a premiere property like the World Rally Championship. We have consistently attempted to own the action and adventure domain and it is our attempt to be present in every genre synonymous with action. The World Rally Championship generates a frenzy and thrill amongst enthusiasts like no other, which is what AXN provides through all its programming pillars. Nothing pumps your adrenaline like 16 rounds of some nerve-wrecking motor sporting action over twisty tracks and the World Rally Championship promises to be just that.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.