AXN has acquired the rights to the television premiere of the action comedy movie 'Kung Fu Hustle'. The channel has beaten the likes of HBO to procure the exclusive telecast rights for the movie and has scheduled the airing in the second quarter of 2006.
For AXN, this is a big acquisition as the movie has performed well internationally parallel to movies like Spiderman 2. Commenting on why the movie is a big-ticket for AXN, Ricky Ow, General Manager, SPE Networks-Asia, said, "We have no doubts that Kung Fu Hustle will wow the Indian viewers. The long list of credentials it has achieved, which includes winning multiple prestigious awards, breaking box office records all across Asia and an outstanding performance in the USA, speaks volume for itself."
He explained that given that the movie is a combination of action and comedy, Kung Fu Hustle will attract the Indian viewers as well, "In fact, cinema goers across Asia couldn't get enough of the movie that they made repeated visits to the cinema just to enjoy it over and over again. With a class act like this, once is never good enough," said Ow.
The channel is also looking at creating substantial marketing buzz around the movie, which will begin early 2006.
Ow said, "We are very excited about Kung Fu Hustle making its TV premiere exclusively on AXN. We have big plans to create a huge buzz around it. We will be adopting Stephen Chow's style in all our promotion and communication and we believe that this will make a strong impact."