Award shows are always known to be tent-pole properties that bring in good ratings for channels. This is especially so among Hindi GECs, which have broadcast quite a few award shows on weekends in recent few weeks. These include award shows such as Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards 2015. We take a look at how much each of these awards shows performed in terms of viewership.
According to data sourced from TAM subscribers, the award show which garnered the maximum ratings was the Colors Stardust Awards which brought in an impressive 8.3 TVTs. The Colors Stardust Awards was aired on the channel on Sunday, January 11, 2015 at 8pm. This was in week 3 (January 11 – 17, 2015) and though the award show garnered good ratings, the channel’s ratings that week had slipped to 485 million GVTs in week 3 from 510 million GVTs in week 2. The reason for this could be attributed to dip in ratings of a majority of shows and not accounting the ratings of Comedy Nights with Kapil which saw a shift from a weekend show to once a week show. The award show’s title sponsor was Sansui.
In latest week 7 ratings, the Filmfare Awards was telecast on Sony Entertainment Television (SET) and helped it garner good ratings during the week. The Filmfare Awards brought in 5.7 TVTs when aired on Sunday, February 8, 2015 at 8pm. The channel’s ratings also increased to 253 million GVTs in week 7 from 236 million GVTs in week 6. The Filmfare Awards title sponsor was Britannia.
Scoring a little lower in terms of viewership ratings was the Life OK Screen Awards which premiered on Life OK on Sunday, January 25, 2015 at 8pm. The channel’s ratings rose on the back of the award show as Life OK gained 338 million GVTs in week 5 from 299 million GVTs in week 4. The Life OK Screen Awards brought in 5.3 TVTs in week 5. Vaseline was the title sponsor for the award show.
The Star Guild Awards 2015 premiered on Star Plus on Sunday, January 18, 2015 at 8 pm. The award show managed to get ratings of 5.2 TVTs in week 4 (January 18 – 24, 2015). The title sponsor of the show was Renault. It was one of the reasons why the channel had performed well when other top Hindi GECs saw a decline in their ratings. In week 4 Star Plus’ ratings had increased to 659 million GVTs from 613 million GVTs in week 3.