Riding high on the popularity of the first and the second seasons of MoneyBhai Investor, Awaaz is now gearing up for its third innings, which is slated for launch in the first week of September.
In order to infuse some excitement, the channel has tied up with the forthcoming Sanjay Dutt-Arshad Warsi flick ‘Munnabhai Lage Raho’ for promoting the show under ‘Moneybhai meets Munnabhai.’ The promotions for the same have started from August 27.
Ajay Chacko, Head-Marketing, CNBC TV 18 and Awaaz, said, “A phenomenal response of almost two lakh people playing Moneybhai has prompted us to start season three. Moneybhai Investor is an easy and interactive stimulated real-time stock market game based on the basic premise of learn while you earn. It attracts millions of viewers who are interested in the stock market but are not investing because of the risks involved or lack of knowledge. Moneybhai Investor acts as a platform to help them understand the intricacies of the stock market in the form of a game, which has no entry barriers.”
Some of the changes that viewers will see in the third season include weekly analysis by stock market guru Udayan Mukherjee, and portfolio analysis of the best players. Besides there will be specials with respect to different states, women’s special as well as students special. Apart from that there will be daily updates on the highest movers and gainers and leading money-spinners. The channel will give away cash prizes daily, weekly winners will get prizes worth Rs 25,000 while the monthly Moneybhai Investor will get a trip to a foreign locale.
In the ‘Moneybhai Investor’ game participating individuals are given a notional starting capital of Rs 1 lakh, which they can invest in trading on all available NSE stocks. The environment will simulate a real life stock market investment experience without the worry of any real downside. The portfolio that shows maximum percentage gain in a predefined period – everyday (end of day); every week (end of week); or has the highest portfolio size at the end of the month – will win cash prizes everyday or the grand prize at the end of the month. Participants need to register online on www.moneybhai.com or SMS MB to 2622 through their mobile phone to be part of ‘Moneybhai Investor’.
The channel will use its association with ‘Munnabhai Lage Raho’, wherein Moneybhai gyan will be given in Munnabhai style. Boman Irani, Vidya Balan and Arshad Warsi, the actors of the movie, will be promoting the new season across the network – Awaaz. CNBC-TV18, CNN-IBN and IBN 7 (formerly Channel 7).
Moreover, there will be ‘Moneybhai meets Munnabhai’ contest wherein participants need to register on moneybhai.com, answer simple questions on Awaaz and can win different prizesn including the chance to meet the cast of Munnabhai Lage Raho.
Chacko, while explaining the reason for tying up with the movie, said, “Munnabhai like Moneybhai is a simple, fun loving street smart ambitious character who wants to make it big in life in his own innovative ways and thus both the characters stand for achievement, so there is a perfect fit here.”