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Awaaz channel goes the interactive way to grab eyeballs

05-September-2005
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Awaaz channel goes the interactive way to grab eyeballs

Awaaz, the Hindi consumer channel from CNBC-TV 18, has introduced a host of innovative and interactive programmes aimed at keeping the audiences glued to the channel throughout the day, with attractive prizes being offered daily.

Viewers can get a chance to win prizes like microwaves, DVD players, VCD players, music systems, and flat screen colour TVs every week, while the mega prizewinner will be the proud owner of a brand new Hyundai Santro car.

One such interactive programme is the Stock Market Game, a simulated real-time game developed by Moneybhai Investor, which is aimed at giving viewers and investors an easy and interactive platform using television, the Internet and mobile phones, to understand and invest in the stock market without fear of losing their investments.

Ajay Chacko, Marketing Head, CNBC-TV 18 said, “The objective of this first-ever interactive stock market game is to educate and help first-time investors in understanding how the stock market functions. All the participants need to do is register online at www.moneybhai.com or SMS to 2622 through their mobile phone to be part of the Moneybhai Investor interactive stock market game.”

Participating individuals will get a notional starting capital of Rs 10 lakh, which they can invest in top 100 NSE stocks, which are part of the 'Moneybhai select' stock series. The environment will simulate a real life stock market investment experience without the worry of any downside.

The portfolio that shows maximum percentage gain in a pre-defined period at the end of the day or end of the week, or has the highest portfolio size at the end of the month, will win exciting prizes and will be featured on Awaaz as well as CNBC-TV18 in a special Moneybhai Investor show. Participants also have a chance to win on a daily, weekly and monthly basis and keep track of their portfolio.

“Apart from the half an hour series, the channel will keep updating the viewers on the top stocks sold /bought, popular stocks, etc, through Moneybhai updates running on the channel throughout the day. Awaaz will also run Moneybhai Gyan, which will be an educative series of vignettes on stock tips, stock market essentials and investment Gyan,” added Chacko.

The other interactive shows already on the channel are Sensex Lottery and Smart Shopping Contests. Said Chacko, “These shows are also very well received by our audiences and thus, we have launched this new interactive show. We ran some teaser bits of the show and got about 20,000-25,000 people logging in every day. So, we are very hopeful of the response. Also, this show will further strengthen our interactivity focus.”

Elaborating on the marketing of the show, Chacko said that the show was a self-driven one that will build more as people will start talking about it, “Otherwise the promos are on air and we are doing basic external media alliances as we don’t think we need to go to town speaking about it.”

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