Hindi consumer channel Awaaz has initiated additions in its programming line-up with three new shows starting first week of February. The first of these shows has already kicked off in Mumbai with ‘Aapka Darbaar’, which is a special nationwide initiative, a forum for the people who make India function.
The Mumbai event is first of the 25 shows planned in the series where, every month the Aapka Darbaar team would visit one state, focusing on issues pertaining to and chosen by the people of that particular state. The next show will focus on Delhi.
The other new series is ‘Stree Super Achievers’, which will cover women super achievers from diverse fields, ranging from corporate honchos to TV celebrities. The new show begins from February 11.
Keeping in mind the forthcoming presentation of the Union budget, Awaaz has lined up some programmes, which would be different from CNBC’s take. Awaaz has lined up what it calls its first-ever consumer focused budget special programme in February. The channel will make a revelatory trip criss-crossing the country and voicing the opinions of Indian consumers on their expectations of Budget 2006.
This year, the Awaaz Budget Wheel, which is essentially a pre-budget activity, will capture the dreams, expectations and aspirations of the Indian consumer as well as analyse and provide them with timely information in a simplistic language, which will finally gauge how much the long awaited budget will impact their lives.
Post the declaration of the Budget, six focused one-hour on-air Panchayats will discuss the policy implications of the Budget and the way forward while focusing on the share market, personal finance, taxes, Sasta Mehenga (of special interest for housewives), trade and the overall budget, and the impact of macro economic issues on consumers.
Another programme, which the channel is giving final touches to, is ‘Hum Honge Kamyaab’. In this initiative, India’s well-known career counsellors will be brought to college campuses and covered on the channel.
Ajay Chacko, Marketing Head, Awaaz, said, “Awaaz’s programming is not just about stock markets and investing, it is also about personal finance, it is also about careers and self development, and also about spending intelligently. Awaaz is trying to speak, reach out and connect with the varied sections of the society.”
Meanwhile, CNBC-TV18 has also stepped up its 8-11 pm programming, giving its primetime shows a fresh and more lively appeal. The shows lined up to liven up the 8-11 pm band on CNBC-TV18 include ‘Business Center’ (8-9 pm), ‘India Business Hour’ (9-10 pm), ‘Nation’s Business’ (10-10.30 pm) and ‘India Tonight’ (10.30-11 pm).
Speaking on the revamped programming line-up Haresh Chawla, CEO, CNBC-TV18, said, “Innovatively conceptualised business programming has always driven CNBC-TV18 to go beyond the limit and achieve more. By pepping up the 8-11 pm shows in a new, international format, we are catering to the growing demands of our viewers, and revolutionising the very concept of business news and programming in India. Through this elegant line-up of shows, CNBC-TV18 aims at drawing in younger audiences and making primetime business programming a more enjoyable experience.”