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Average ad Durations on the rise again: AdEx study

Average ad Durations on the rise again: AdEx study

Author | exchange4media News Service | Monday, Feb 14,2005 7:45 AM

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Average ad Durations on the rise again: AdEx study

Whenever there is a slowdown and results in belt-tightening by companies, one of the direct casualties is the duration or length of the TV commercial. AdEx India has observed that in the last few years, the average ad duration plummeted to just above the 20 seconds mark.

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