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Attack Aftermath: UTV suspends commercial deals with Pakistan

24-December-2008
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Attack Aftermath: UTV suspends commercial deals with Pakistan

UTV Software Communications Ltd on December 23, 2008, announced the temporary withdrawal of all its plans for dealings with the Pakistan market in an endeavour to support the Indian Government in demanding stricter action against terrorism emanating from Pakistan.

UTV has decided not to release any of its forthcoming films in the Pakistan market until this issue is satisfactorily resolved. Also, UTV is withdrawing plans to launch two channels from its stable – Bindass and Bindass Movies – in this market.

Siddharth Roy Kapur, CEO, UTV Motion Pictures, clarified, “Pakistan is an important market and we have the highest regard for its people, but in the present situation, it is important for all companies to support our Government in its demand for strong action by the government of Pakistan against terrorism.”

He further said, “We would be happy to resume business in Pakistan once we all see affirmative action. We have so far had a wonderful relationship with our distributors there and it is unfortunate that these events have come to pass. We hope that this matter is resolved between the two governments at the earliest.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.