Viacom18 Media has announced the launch of its flagship channel, Aapka Colors, in Canada. The channel will be distributed through Asian Television Network International Ltd (ATN), Canada’s largest South Asian broadcaster, on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto and Montreal.
Starting immediately, ATN subscribers can tune in to Aapka Colors (Channel 690 on Rogers and Channel 790 on Bell Vibe TV), which is among the top two Hindi general entertainment channels in India. Subscribers will now be able to enjoy popular shows like the long-running drama ‘Balika Vadhu’, ‘Sasural Simar Ka’, ‘Phulwa’, ‘Uttaran’ and ‘Fear Factor - Khatron Ke Khiladi’, among others, at the same time as viewers in India.
Dr Shan Chandrasekar, President and CEO, ATN, said, “We are delighted to have Viacom18 Media as a programming partner and to share this outstanding channel, Aapka Colors, with its compelling content across Canada.”
Gaurav Gandhi, Head - Distribution & International Business, Viacom18 & COO Sun18, added here, “We are delighted with the launch of Aapka Colors in Canada on the two leading platforms – Rogers and Bell Fibe, and fulfilling the demands of the South Asian Diaspora with our very distinct and popular content offering.”
“With this launch in Canada, Colors is now available in close to 50 countries globally. We look forward to working with our partners ATN to launch the channel on the other Canadian platforms as well and are confident that this partnership will help Aapka Colors reach the same iconic level as it has in the Indian market,” he added.
Colors has already been launched in the US, the UK, Australia – New Zealand and the Middle-East. Aapka Colors is the US version of Viacom18 Media’s flagship brand in the entertainment space in India.