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AsiaSat launches ultra-HD TV channel 4K-SAT

AsiaSat launches ultra-HD TV channel 4K-SAT

Author | exchange4media News Service | Friday, Oct 23,2015 10:22 AM

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AsiaSat launches ultra-HD TV channel 4K-SAT

Satellite operator Asia Satellite Telecommunications (AsiaSat) announced the launch of its first Ultra-HD (UHD) television channel ‘4K-SAT’ at 122°E on AsiaSat 4.

This new UHD channel will be available free-to-air (FTA) across more than 50 countries and regions within AsiaSat 4’s footprint, spanning from New Zealand to Pakistan and parts of the Middle East. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set top box will be able to receive the UHD channel directly.

The new 4K-SAT channel broadcasts full UHD produced videos featuring fashion, lifestyle and documentaries from content partners including Hong Kong Cyberport Management Company Limited, FashionTV and Rohde & Schwarz.

The UHD content from FashionTV includes major fashion shows from all over the world as well as features highlighting the latest in beauty and lifestyle trends. FashionTV also broadcasts its HD and SD channels on AsiaSat 5 and AsiaSat 7 in the Asia-Pacific.

Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat said, “We are delighted to be at the forefront of next generation broadcasting technology, bringing to Asian viewers true UHD content. We look forward to working closely with our content and technology partners to drive UHD audience penetration in Asia.

“The launch of this UHD channel on our new AsiaSat 4 UHD broadcast platform provides an opportunity for all stakeholders to experience and promote UHD content in Asia. This reaffirms our commitment to promoting leading edge technologies for the broadcast community. We shall continue to focus on compelling UHD content to enhance the quality of the television viewing experience.”

The 4K-SAT channel encoded in HEVC, is broadcasting at 50 frames per second (fps) with 10-bit colour depth. Besides offering 3840 x 2160 pixels resolution, four times the resolution of the full HDTV, the UHD specification also means a richer colour palette, with more saturated colours and fine colour gradations.

AsiaSat will be showcasing this new 4K-SAT channel at the CASBAA Convention in Hong Kong on October 27 and 28.

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