According to industry analysts, this is the first time since its inception in 1993 that Asianet has announced a revision in rates. The tariff revision has been necessitated by the sharp increase in cost of various inputs over the years, particularly the 500 per cent increase in charges levied by pay channels in the last two years. Several free-to-air channels have turned pay, with over 25 channels levying charges on the cable provider for carrying their content.
In response to the new development in which the cable television industry is trying to adopt the conditional access system (CAS), Asianet Satcom is offering a chance to its subscribers to choose between the free-to-air and pay channels.
Source: Business Line