Top Story

e4m_logo.png

Home >> Media - TV >> Article

Asianet plans to launch Malayalam news channel

04-December-2002
Font Size   16
Asianet plans to launch Malayalam news channel

Asianet Communications plans to launch the first Malayalam news channel by the end of this year. Originally Asianet had intended to wind up its second channel Asianet Global and have a new one fully devoted to entertainment, but has now shelved the proposal.

As per the new plan, Asianet Global is to be rechristened as Asianet News. It would have news programmes from 6 am to 10 pm after which there would be a variety of entertainment programmes. There would be news bulletins every hour. This was to cater to the large NRI audience in West Asia and Europe. A news-based morning show is also on the cards.

The company was toying with the idea of a news channel idea for a long time. It was with this intention that Asianet Global was launched, there were very few news-based programmes which later gave way to film-based entertainment ones. But with the channel not fetching returns, the management decided to go in for an entertainment channel called ‘Asianet Plus’. Midway through the process, there was a rethink and the concept of a news channel was revived.

The test telecast is already on. Though the launch was supposed to take place on December 5, sources said it would could be delayed by a few days.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business