As part of its ongoing expansion and investment plans in the South Indian media and entertainment market, Asianet News Network (ANN) on July 19, 2011, acquired 51 per cent equity stake in the daily Kannada Prabha.
Speaking on the development, in a prepared statement, Rajeev Chandrasekhar, Chairman, Asianet News Network, said, “This alliance will leverage the vast synergy between two of Kannada’s most respected and credible news brands – Kannada Prabha and Suvarna News 24x7. This partnership and strategic alliance will be transformational for the readers/ viewers giving the best in editorial, news reporting and features. ANN’s journalism values ‘Nera Ditta Nirantara’ (Straightforward, Bold and Relentless) will now be visible in Kannada Prabha as well.”
Meanwhile, to spearhead the integration and growth of all the platforms, senior journalist Vishweshwar Bhat has been appointed as Editor-in-Chief.
In an another development, with the leading DTH platforms offering Suvarna News, a larger number of viewers will now be able to experience Suvarna News on the Internet (www.suvarnanews.tv). Suvarna News is investing in a new Bangalore studio with world class studios and news gathering infrastructure, which is scheduled to be commissioned in the next few months. Moreover, on the anvil is also a state-of-the-art school of journalism, which will be set up in Bangalore shortly.