Top Story


Home >> Media - TV >> Article

Asianet lines up series of special programmes for December 31

Font Size   16
Asianet lines up series of special programmes for December 31

Asianet, the Malayalam satellite television company, has lined up a series of special programmes on December 31 and January 1 to usher in the New Year. While films and film-based shows are the dominant flavour, humour, music and current-affairs programming also find a place in the company's special programmes for New Year's eve.

The countdown to 2003 will begin on the flagship Asianet channel on December 31 with a special Suprabatham breakfast show. Through the course of the day, the channel will air other special programmes such as a `treasure hunt', ghazals and humour-based shows.

The channel will ring in the New Year with a special 15-minute programme called Welcome 2003. The show, scheduled to start at 11.45 p.m. on December 31, will among other things feature prominent film stars sharing their memories of the year gone by.

A major facet of the channel's New Year celebrations will be the telecast of six blockbuster Malayalam films, three each on December 31 and January 1.

All three films to be telecast on January 1 will be making their television debut on the channel. In addition, the channel will also air a review of the Malayalam films released in 2002.

On the Asianet Global channel, the focus will be on news and current affairs-based programming. It will telecast several programmes that capture the important developments of the year gone by. One attraction will be a compilation of the best `Asianet Specials' of 2002. Other programmes will present a round-up of events in the State and from across the world.

The channel will also telecast live a `New Year Mega Mela' programme from 10 p.m. on December 31. In addition, it will telecast live New Year's eve celebrations from Dubai.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...