Top Story

e4m_logo.png

Home >> Media - TV >> Article

Asianet enters South Africa, plans grand launch in February 2005

29-November-2004
Font Size   16
Share
Asianet enters South Africa, plans grand launch in February 2005

Kerala-based television channel Asianet will now be available in South Africa, Botswana, Zambia, Zimbabwe, Mozambique and Malawi. The South Africa operations are through a franchise operation and the channel, which is free-to-air now, will turn into a paid channel by mid-December.

On what led to the expansion, Mohan Nair, COO, Asianet, said, “It started with letters from viewers requesting availability of Asianet. We also found a lot of local cable operators supporting us in the expansion. Hence, in South Africa, we are providing the service through franchise operation.”

Asked on the strategy, he said, “We have observed that when you start your operations advertising revenues start pouring. After that it becomes essential for a channel to grow keeping in mind the interests of the viewers. We tapped this opportunity to go beyond India. So now we have spread ourselves to the US, Europe, Middle East and now Africa.”

The channel has a special feed for South African viewers. On the technical aspects, Sameer Shamsudeen, Manager, Transmission, said, “The service will be available through Europe Star 1; signals will be encrypted in the coming months—first, the audio and then the video.”

Although the channel has been launched in South Africa, there is a promotional campaign lined up along with a grand launch in February 2005. On the promotional offers, he said, “We are looking at free packages and rental schemes but then this will depend on what suits the franchise operation.”

On the Malayalee population in Africa, Shamsudeen said, “There is a huge Malayalee population in South Africa but the problem is that they are scattered all over. This is one limitation we faced and decided to focus our strategy on South Africa.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited