Top Story


Home >> Media - TV >> Article

'Asian Paints Har Ghar Kucch Kehta Hai' launches Season 2

Font Size   16
'Asian Paints Har Ghar Kucch Kehta Hai' launches Season 2

Showcasing never seen before journeys of some well-known celebrities, Sony Entertainment Television presents the second edition of ‘Asian Paints Har Ghar Kuch Kehta Hai’ produced by BBC Worldwide India. Launching on September 7 and to be aired on Sundays at 7:30 pm, the show will be hosted by actor Vinay Pathak.

Based on the format ‘The House That Made Me’, Asian Paints, ‘Har Ghar Kucch Kehta Hai’ Season 2 will see Vinay Pathak accompany the celebrities on an emotional journey. Taking them back to their roots where they come face to face with their past as they revisit the people and places that helped make them who they are today. Each episode will feature one celebrity who comes from a humble background and has successfully carved a niche for themselves through sheer talent, hard work and determination. The seven-part series will feature celebrities such as Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher, choreographer Terence Lewis and cricketer Virender Sehwag, among others.

Speaking about the show, Gaurav Seth, Senior VP and Head - Marketing, Sony Entertainment Television said, “‘Har Ghar Kuch Kehta Hai’ intends to inspire people by presenting stories of celebrities who have come from modest backgrounds and reached starry heights. The show is a mix of nostalgia and heart-warming stories, where celebrities relive their childhood days with Vinay Pathak. We are confident the viewers will enjoy watching these very interesting stories.”

Speaking about the association, Amit Syngle – President, Decorative Business Unit – Sales, Marketing and Technology, Asian Paints said, “The first season of ‘Asian Paints Har Ghar Kucch Kehta Hai’ had received an overwhelming response. At the same time the various awards conferred on this show has given us tremendous encouragement as we start off Season 2. The second season builds on the format from last year and introduces viewers to seven new celebrities and their homes which helped them start off on their path to success. The memories and stories of these homes reflect our brand's core philosophy of ‘Har Ghar Kucch Kehta Hai’ and the beauty of each home is evinced by the memories, people and stories which it has helped shape. Like last season, Asian Paints has left a small surprise in each of these celebrities’ homes with a transformation which reflects our role in our consumers lives.”

Myleeta Aga, SVP & General Manager India and Content Head Asia, BBC Worldwide added here, “BBC Worldwide Productions is continually committed to delivering excellent work with a focus on quality story-telling with superior international production values. Especially with subject matter so personal it was extremely important to shoot the series in a sensitive, evocative and heartwarming manner which I believe that our team has been successful in doing. We look forward to bringing this content to Sony audiences and working with the Asian Paints team to build an enduring property over seasons to come.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign