Zee Entertainment Enterprises Limited organization has formed Zee Unimedia Limited, which will go beyond ZEEL properties to build its business.
Ashish Sehgal who has been leading sales team of ZEEL will take charge of this new entity in the capacity of Chief Operating Officer - Zee Unimedia Limited. He will be responsible for driving sales opportunities across platforms, Broadcasting, Digital, Print and maximize revenues.
Bhaskar Das who is currently designated as Group CEO - Zee Media Corporation Limited will take charge in the capacity of President and Chief growth and innovation officer Zee Unimedia Limited. For his new role Bhaskar Das will report to Ashish Sehgal.
Ashish Sehgal will report to the CEO, Zee Entertainment Enterprises Limited, India.