Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ashish Sehgal is now COO Zee Unimedia; Bhaskar Das President & Chief Growth Officer

05-April-2016
Font Size   16
Share
Ashish Sehgal is now COO Zee Unimedia; Bhaskar Das President & Chief Growth Officer

Zee Entertainment Enterprises Limited organization has formed Zee Unimedia Limited, which will go beyond ZEEL properties to build its business.

Ashish Sehgal who has been leading sales team of ZEEL will take charge of this new entity in the capacity of Chief Operating Officer - Zee Unimedia Limited. He will be responsible for driving sales opportunities across platforms, Broadcasting, Digital, Print and maximize  revenues.  

Bhaskar Das who is currently designated as Group CEO - Zee Media Corporation Limited will take charge in the capacity of President and Chief growth and innovation officer Zee Unimedia Limited. For his new role Bhaskar Das will report to Ashish Sehgal.

Ashish Sehgal will report to the CEO, Zee Entertainment Enterprises Limited, India.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’