According to highly placed sources from the industry, Samir Ahluwalia, CEO, Zee News, is being replaced by Ashish Pandit, who comes in from Digicall Global, where he was Director, Operations. exchange4media was the first to report about Ahluwalia being elevated as CEO, Zee News on May 20, this year. While Pandit is expected to take charge soon, there has been no confirmation on the official date yet.
Pandit, an alumnus of Delhi University comes from a telecom background with more than 26 years of experience. He is a senior professional with experience in healthcare and FMCG as well. He has worked with Tata Teleservices Limited as COO for Rajasthan and Haryana and was responsible for Sales, Product Management, Customer Service and Logistics. He has also held various senior management positions including CEO for Fortis Health World, Head of Operations for Reliance Webworld and Country Manager for Alcatel Mobile Phones, India.
Pandit had been with Digicall Global for three years before joining Zee News.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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