Top Story

e4m_logo.png

Home >> Media - TV >> Article

ASCI tells CNBC-TV18 to withdraw ad; upholds ET Now's complaint

19-August-2015
Font Size   16
ASCI tells CNBC-TV18 to withdraw ad; upholds ET Now's complaint

News channels are battling it out in a bid to claim top viewership and recently the war has escalated.

According to sources, ET Now complained to Advertising Standards Council of India (ASCI) claiming CNBC-TV18 ads on June 11, ( which said they were No. 1 business channel in India) were misleading. ASCI did its investigation and examination of the relevant data submitted by CNBC TV18 substantiating their claim for the no.1 position.

Sources further indicate that CNBC TV18 shared All India viewership numbers but excluded 'Females' from the calculation which made the 'All India leadership' claim questionable.  It also ignored business news channels in languages other than English, without specifying this exclusion.  During the course of the investigation, ASCI found CNBC TV18’s claims misleading and unsubstantiated and it upheld the complaint made by ET Now. Sources revealed that ASCI has advised the Advertiser to modify these advertisement appropriately or withdraw the same prior by 17th August, 2015. 

This is not new as it has been observed in the past that rival channels have indulged in intense ad wars and ratings war, each claiming to be No.1. 

Below are the screenshots of ads:

 

 

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...