Among the packed-to-the-capacity crowd cheering for Team India at the World Cup Finals at the Wankhede Stadium on Saturday, April 2, 2011, was Arnab Das, Director - content strategy & research, Colors. Viacom18 media Pvt Ltd., winner of the ‘Predict Ind-Pak Semi-Final ratings, win WC Final ticket’ contest.
Das had predicted a TVR of 22.1 for the explosive Semi-Final match in the six metros, which was closest to TAM Sports’ six-metro rating for the India-Pakistan Semi-Final match – 22.07 TVR for the target group C&S 4+.
Reacting to winning the Contest and sharing his World Cup experience, Das exclaimed, “It was the most unbelievable and amazing experience of my life. For a most ardent cricket fan that I am – witnessing history being recreated at the Wankhede after 28 years, the emotions, nail biting tension and the sheer joy of being there when the GOD himself finally laid his hands on the most coveted Cup in the world of cricket – it doesn’t get bigger than this! A pure moment of ecstasy that I will cherish throughout my life. My heartfelt thanks to exchange4media.com for bringing to me the chance to experience the biggest moment of Indian cricket right where it happened.”
exchange4media had received an overwhelming response to the ‘Predict and Win’ contest, which closed at 5 pm on Friday, April 1, 2011.
The contestants were required to read the Dentsu Media report on past big India matches on www.exchange4media.com; predict the six-metro, C&S 4+ TAM rating for the India-Pakistan Semi-Final World Cup 2011 match; and complete the sentence – “I read exchange4media.com because it is -----------------” – in one word only.
ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market