Top Story

e4m_logo.png

Home >> Media - TV >> Article

Arnab Das of Viacom18 lives his dream of being at CWC final

04-April-2011
Font Size   16
Arnab Das of Viacom18 lives his dream of being at CWC final

Among the packed-to-the-capacity crowd cheering for Team India at the World Cup Finals at the Wankhede Stadium on Saturday, April 2, 2011, was Arnab Das, Director - content strategy & research, Colors. Viacom18 media Pvt Ltd., winner of the ‘Predict Ind-Pak Semi-Final ratings, win WC Final ticket’ contest.

Das had predicted a TVR of 22.1 for the explosive Semi-Final match in the six metros, which was closest to TAM Sports’ six-metro rating for the India-Pakistan Semi-Final match – 22.07 TVR for the target group C&S 4+.

Reacting to winning the Contest and sharing his World Cup experience, Das exclaimed, “It was the most unbelievable and amazing experience of my life. For a most ardent cricket fan that I am – witnessing history being recreated at the Wankhede after 28 years, the emotions, nail biting tension and the sheer joy of being there when the GOD himself finally laid his hands on the most coveted Cup in the world of cricket – it doesn’t get bigger than this! A pure moment of ecstasy that I will cherish throughout my life. My heartfelt thanks to exchange4media.com for bringing to me the chance to experience the biggest moment of Indian cricket right where it happened.”

exchange4media had received an overwhelming response to the ‘Predict and Win’ contest, which closed at 5 pm on Friday, April 1, 2011.

The contestants were required to read the Dentsu Media report  on past big India matches on www.exchange4media.com; predict the six-metro, C&S 4+ TAM rating for the India-Pakistan Semi-Final World Cup 2011 match; and complete the sentence – “I read exchange4media.com because it is -----------------” – in one word only.

Also read:
ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market
 

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...