Arab Digital Distribution (ADD), a pay television platform management company in the Middle East and North Africa, has announced the addition of three channels from ESPN. The channels will feature in the popular ART, Pehla and FirstNet bouquets.
Announcing the launch of the ESPN channels, Vinod D’Mello, Executive Vice-President, Group Strategy and Planning, ADD, said, “We are glad to bring the best in sports entertainment to our viewers through this tie-up. ESPN carries some of the world’s most popular sports networks. Our sports viewers will be able to choose from the greatest moments in international sport to US Sports that are popular not just with Americans and other Western expats, but also with the Arab and Asian communities who follow American sports across the Middle East region.”
Commenting on the tie-up, Lynne Frank, Managing Director, ESPN, Europe, Middle East and Africa, said, “In a region that is young and dynamic, where sport plays such a vital part in the life of the people, we are thrilled to be reaching new fans. We are pleased to be able to bring ESPN, NASN and ESPN Classic to ADD subscribers. These three channels show ESPN’s desire to meet the needs of sports fans all over the world.”
ESPN Classic will be added to Pehla Basic and FirstNet Choice packages, while ESPN and NASN channels will be part of Pehla Silver, Pehla Gold and FirstNet Premium packages. The channels will be available to subscribers from August 2008 itself.