Top Story

e4m_logo.png

Home >> Media - TV >> Article

Apurva Purohit gets ready for an innings at Times television

14-January-2004
Font Size   16
Share
Apurva Purohit gets ready for an innings at Times television

Apurva Purohit moved from one side of the fence to the other in June 2002. She shifted from being National Media Director, Lodestar to being President Zee TV. When Sandeep Goyal, group-broadcasting CEO quit Zee group in October 2002, Purohit stepped into the leader’s shoes as far as the flagship channel of the group was concerned.

A year and a month after she was assigned the role, she put in her papers. Close on the heels of Tarun Katial quitting Star Plus, the movement created quite a ripple. The speculations were on about their destination. Katial joined Sony as Executive Vice President, and the entire focus shifted to Purohit.

The grapevine was agog with her joining this channel or that – from Disney to Star to History Channel to joining hands with Rajat Sharma for his channels-in-the-pipeline. One thing no one discussed was Times entertainment channels, till a little birdie last morning decided to sing.

First expression of surprise — is it? But when are the channels being launched? A call to Arun Arora and another to Apurva Purohit confirmed the information. Long live the little birdies!

Arun Arora confirmed the news of Purohit coming on board. When asked when the channels would go on air and which other appointments were on card, Arora states, “Apurva will take these decisions once she comes on board.”

Purohit, meanwhile, is serving her notice period in Zee before she moves to Times of India group. As to her mandate at the new job, she states, “Times is starting off the television project. My brief is to start it from the zero base and take it forward. I am getting ready to face the new challenges.” When would she join? “I am still serving my notice period at Zee and have not made up my mind as to when I will join.”

As for her stay at Zee, she says, “It was a wonderful experience. I learnt a lot.”

The Times of India’s television venture has been under discussion for quite some time — and with Purohit’s appointment they have set the ball rolling. Times has roped in one of the most well known names in Indian television industry today, and the group itself is a force to reckon with. Can the two create magic?

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO