Zee Telefilms has appointed Apurva Purohit as the new president of Zee TV. Purohit, who was earlier the director of Lodestar Media, will take over her new job role from around mid-July, and will take charge of the overall administration, and programming content for Zee TV in her new role.
This is the second major appointment at Zee Telefilms within the last week, after Prashant Sanwal’s appointment as the director of the group’s regional channels, branded Alpha.
It was under Purohit, Lodestar won “Media Agency of the Year Award” at the Emvies 2002. She was handling clients like Whirlpool, Amul and Tata Indica among others.
Following this appointment, Zee will have three top executives heading three different operations at the Zee Network. Apart from Purohit and Sanwal, this also includes Partha Sinha, director (marketing) for all the group’s channels.