Top Story


Home >> Media - TV >> Article

Animal Planet in refresh mode, to unveil new avatar from October 1

Font Size   16
Animal Planet in refresh mode, to unveil new avatar from October 1

Celebrating the completion of 10 years in India, Animal Planet will be unveiling a fresh brand identity and new logo on the midnight of September 30. The channel would also showcase programmes revolving around landmark television events, docu-soaps, animal battlegrounds and pet entertainment as part of its 10th anniversary celebrations.

The new creative package has been decided on after conducting extensive audience and trade research. London-based Dunning Eley Jones has developed the new logo.

Rahul Johri, SVP and General Manager - India, Discovery Networks Asia Pacific, said, “We are transforming the look, feel and storytelling of Animal Planet in order to deepen our relationship with audiences, affiliates and advertisers alike. The new Animal Planet is full of exciting, instinctual stories that will bring out the raw, visceral emotion in the natural world and lead viewers to see animals as characters, not merely creatures. Animal Planet is a place where animals rule and viewers are captive.”

The channel will showcase programmes like ‘Lemur Street’, which involves a around the lives of a group of lemurs in Madagascar; ‘Meerkat Manor’, which exhibits the everyday lives of a precocious group of meerkats as they fight for dominance and survival in Africa’s Kalahari Desert; and ‘Groomer Has It’, a new competition series hosted by Jai Rodriguez that sniffs out 12 of America’s most creative and hard-working pet groomers.

Animal Planet has roped in hosts like Nigel Marven, a renowned wildlife presenter who sails from the Falkland Islands to South Georgia, South America to explore the icy world of the penguins, and Bindi Irwin, the young daughter of late ‘Crocodile Hunter’ Steve Irwin, who takes viewers on her own personal look at what it was like growing up with her famous dad.

Animal Planet is available in over 315 million homes worldwide. First launched outside of the US in Europe in 1997, Animal Planet is a joint venture between Discovery Communications and BBC Worldwide in all international regions except the UK and Italy. Animal Planet was launched in India in 1998 and is currently distributed to 28 million subscribers in the region.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017