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Animal Planet in refresh mode, to unveil new avatar from October 1

17-September-2008
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Animal Planet in refresh mode, to unveil new avatar from October 1

Celebrating the completion of 10 years in India, Animal Planet will be unveiling a fresh brand identity and new logo on the midnight of September 30. The channel would also showcase programmes revolving around landmark television events, docu-soaps, animal battlegrounds and pet entertainment as part of its 10th anniversary celebrations.

The new creative package has been decided on after conducting extensive audience and trade research. London-based Dunning Eley Jones has developed the new logo.

Rahul Johri, SVP and General Manager - India, Discovery Networks Asia Pacific, said, “We are transforming the look, feel and storytelling of Animal Planet in order to deepen our relationship with audiences, affiliates and advertisers alike. The new Animal Planet is full of exciting, instinctual stories that will bring out the raw, visceral emotion in the natural world and lead viewers to see animals as characters, not merely creatures. Animal Planet is a place where animals rule and viewers are captive.”

The channel will showcase programmes like ‘Lemur Street’, which involves a around the lives of a group of lemurs in Madagascar; ‘Meerkat Manor’, which exhibits the everyday lives of a precocious group of meerkats as they fight for dominance and survival in Africa’s Kalahari Desert; and ‘Groomer Has It’, a new competition series hosted by Jai Rodriguez that sniffs out 12 of America’s most creative and hard-working pet groomers.

Animal Planet has roped in hosts like Nigel Marven, a renowned wildlife presenter who sails from the Falkland Islands to South Georgia, South America to explore the icy world of the penguins, and Bindi Irwin, the young daughter of late ‘Crocodile Hunter’ Steve Irwin, who takes viewers on her own personal look at what it was like growing up with her famous dad.

Animal Planet is available in over 315 million homes worldwide. First launched outside of the US in Europe in 1997, Animal Planet is a joint venture between Discovery Communications and BBC Worldwide in all international regions except the UK and Italy. Animal Planet was launched in India in 1998 and is currently distributed to 28 million subscribers in the region.

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