Top Story


Home >> Media - TV >> Article

Anil Kapoor & Colors to bring ‘24’ to India

Font Size   16
Anil Kapoor & Colors to bring ‘24’ to India

After conversations with various Hindi general entertainment channels, Anil Kapoor Film Co has decided to work with Colors as its broadcast partner for the Indian adaption of espionage thriller ‘24’, the India rights for which at present are with multifaceted actor and producer Anil Kapoor.

In a conversation with exchange4media, Anil Kapoor said, “We were in talks with two to three leading channels, but when I met Colors, it was just meeting of the minds instantly. I think it was the fastest closure of agreeing to work together. Colors not only has a solid connect with its audiences but also enjoys the reputation of providing futuristic entertainment. The channel can match ‘24’s stature and amplify its impact.”

It may be recalled that ‘24’ catapulted Kapoor to international fame as he played the role of Omar Hassan in Season 8 of the international series. In the Indian adaption, Kapoor plays the lead role taking on assignments that he resolves in 24 hours. The show also marked the launch of Kapoor’s first television production under the banner Anil Kapoor Film Co. Kapoor added, “24 was my destiny, the second I was offered to play a role in the international series, I had made up my mind to bring this show to India. In less than a year I bought the rights to produce an Indian version.”

Colors’ CEO Raj Nayak asserts that the show will bring disruptive programming (Nayak terms it hybrid genre of fiction and reality) to television screens in India. Anil Kapoor Film Co and Colors have targeted the summer of 2013 to launch the show. The channel is yet to decide details such as whether the show will come on weekdays or weekends or whether it would be a daily or weekly or the time duration of the show. However, it is understood that Colors is deliberating to follow the ‘seasons’ format the ’24’ follows internationally.

Nayak added, “Colors has been at the forefront of bringing newer genres and changing the game for Indian television. We continuously push limits of programming and successfully have delivered international formats such as ‘Bigg Boss’, ‘India’s Got Talent’, ‘Khatron Ke Khiladi’, and ‘Jhalak Dikhhla Jaa’ in the recent years. ‘24’ is a show that brings Anil Kapoor’s mass appeal and Colors’ mass audience together to create history in Indian television. It’s an honour to bag 24 for Colors. I am confident the show will set new standards in entertainment and further strengthen connect with Indian audiences.” 

The team that is working on the show include Abhinay Deo who is penning the Indian adaptation of 24 and Rensil D’ Silva who join forces to work together with the Colors programming team led by Manisha Sharma.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by