Top Story

e4m_logo.png

Home >> Media - TV >> Article

Andy Bird to address TV fraternity at ITF

11-September-2012
Font Size   16
Share
Andy Bird to address TV fraternity at ITF

IBF (Indian Broadcasting Foundation), the governing body for broadcasters in India, announced the launch of the country’s first ever television festival ‘Indian TV Fest’ some time back.

Renowned names from India and across the globe are expected to participate in the mega event. The event boasts of an impressive line-up of speakers, including luminaries such as Andy Bird, Chairman, Walt Disney International; James Murdoch, Deputy COO, Chairman and CEO, International News Corporation; Michael Lynton, CEO, Sony Corporation of America; Hugh Johnson, Head Commercial Marketing and Research, Channel 4; Subhash Chandra, Chairman, Zee and ESSEL Group; Ronnie Screwvala, CEO, Chairman and Founder, UTV Group and Managing Director, Walt Disney, India; and Sadhguru Jaggi Vasudev, Founder, Isha Foundation.

Andy Bird CBE
Chairman, Walt Disney International

As Chairman, Walt Disney International, Andy Bird is responsible for Disney’s businesses outside of the United States. Reporting to Disney Chairman and CEO Bob Iger, Bird and his global team develop and implement strategies to increase Disney brand affinity and awareness in key international markets, introduce new customers and guests to Disney’s unique storytelling legacy and iconic characters, and invest in and maximise opportunities in emerging markets.

Since joining The Walt Disney Company in 2004, Bird has greatly expanded Disney’s presence around the world. During his tenure, Disney has acquired UTV – one of India’s premier media and entertainment companies; launched free-to-air Disney channels in Russia, Turkey and Spain; launched Dlife – Japan’s first foreign-owned and free-to-air channel targeting women and families; increased local production, particularly for television content; and reorganised and integrated Disney’s international structure and leadership ranks.

Prior to joining Disney, Bird spent nearly a decade with Time Warner, joining in 1994 as Senior Vice President and General Manager of Turner Entertainment Networks. He rose to become the President of TBS International in 2000, and became responsible for all TBS broadcasting outside of the continental US.

Between 1989 and 1994, Bird held a number of positions in radio and television in Europe, including helping to start a music channel, producing and directing a popular London-based morning TV program, and producing a Saturday morning children's TV show. In 1992, he was tapped by Unique Broadcasting, the largest independent radio production company in the United Kingdom, to start up and operate Unique Television.

Bird began his career with Piccadilly Radio in Manchester, England, as breakfast show producer. After that, he moved to London to join the Virgin Broadcasting Company working at Music Box, a Pan-European music channel. Later, Virgin asked him to help launch and program a satellite-delivered national radio service called ‘Radio Radio’. He became head of programming for the service, producing radio shows for leading comedians and television presenters.

A native of United Kingdom, Bird is a Commander of the British Empire. He earned a Bachelor of Arts degree in English language and literature from the University of Newcastle Upon Tyne in 1985.

Indian TV Fest 2012 or ITF 2012 is scheduled to be held at Baga Grounds, Goa on November 2 and 3. exchange4media Group is the exclusive industry partner for the event.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions