Poll programming it seems has virtually turned on its head with entertainment becoming a significant part of the show. No sooner had Aaj Tak and Zee News roped in Jaaved Jafri and Jaspal Bhatti respectively to lend entertainment to the political landscape, Sahara News has joined the fray. Sources in Sahara News informed that ace film comedian Kader Khan has been commissioned to do a special segment of an election show for the Uttar Pradesh and Madhya Pradesh regional channels of Sahara News. In a 4-5 minute segment, Kader Khan will appear in the avatar of a modern Narad armed with gizmos like cellphone. He would be making entertaining observations on poll-related matters.
To complement Kader Khan’s show, Sahara News has lined up another interesting poll show called ‘Chunav Chalisa’. Leading poet Ashok Chakradhar will present the show. In the avatar of a ‘Laptop Swami’, Chakradhar will present a political satire in Kabir’s couplets in this short and saucy show.
Another comic show lined up in the run-up to the Lok Sabha polls is ‘Dharti Pakad’ which created an impact during last year’s assembly elections. The short satire features TV and film star Sanjay Mishra.
From March 1, Sahara News will be introducing a new poll programme called ‘Chunav Rath’ for its regional channels in Uttar Pradesh and Madhya Pradesh. In this show an OB van in the shape of a chariot with 3 cameras will visit 35 constituencies in Uttar Pradesh and 25 constituencies in Madhya Pradesh. The show will be in the form of a live debate involving the sitting MPs, contenders for the Lok Sabha seats and the public.
Meanwhile, in a run-up to its flagship poll show ‘Chunav Mahasangram’ for its national news channel, Sahara News has started airing a regional show called ‘Shankhnad Maha Sangram Ka’ from February 17.
(First run on the site on February 19, 2004 at 2:30 PM)