Top Story


Home >> Media - TV >> Article

Anandi regains No. 1 spot in ‘Characters India Loves’: Ormax study

Font Size   16
Anandi regains No. 1 spot in ‘Characters India Loves’: Ormax study

According to Ormax Media’s eighth edition of the quarterly study ‘Characters India Loves’ (CIL), Anandi (‘Balika Vadhu’) has returned to the No. 1 position on the list of the most favourite character on television, and Ram Kapoor from the recently launched ‘Bade Achhe Lagte Hain’ on Sony enters the chart straight at No. 5.

Anandi had occupied the No. 1 position since the inception of CIL in August 2009 till its fifth edition in September 2010. She returns to the top after a gap of 10 months. Jethalal (Taarak Mehta Ka Ooltah Chashma) and Akshara (Yeh Rishta Kya Kehlata Hai) are at No. 2 and 3 respectively. Priya from Bade Achhe Lagte Hain (Sony) enters the chart at No. 10.

This eighth track of the study was conducted during July this year. The interviews were conducted among 3477 respondents in six cities - Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar, females and males in the 15-44 age group, SEC ABC.

The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.

‘Characters India Loves’ is a quarterly study to measure the popularity of characters on Indian television. The study has been created and conducted by Ormax Media, India’s first research and consulting firm specialising in the media and entertainment industry.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve