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Anandi regains No. 1 spot in ‘Characters India Loves’: Ormax study

17-August-2011
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Anandi regains No. 1 spot in ‘Characters India Loves’: Ormax study

According to Ormax Media’s eighth edition of the quarterly study ‘Characters India Loves’ (CIL), Anandi (‘Balika Vadhu’) has returned to the No. 1 position on the list of the most favourite character on television, and Ram Kapoor from the recently launched ‘Bade Achhe Lagte Hain’ on Sony enters the chart straight at No. 5.

Anandi had occupied the No. 1 position since the inception of CIL in August 2009 till its fifth edition in September 2010. She returns to the top after a gap of 10 months. Jethalal (Taarak Mehta Ka Ooltah Chashma) and Akshara (Yeh Rishta Kya Kehlata Hai) are at No. 2 and 3 respectively. Priya from Bade Achhe Lagte Hain (Sony) enters the chart at No. 10.

This eighth track of the study was conducted during July this year. The interviews were conducted among 3477 respondents in six cities - Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar, females and males in the 15-44 age group, SEC ABC.

The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.

‘Characters India Loves’ is a quarterly study to measure the popularity of characters on Indian television. The study has been created and conducted by Ormax Media, India’s first research and consulting firm specialising in the media and entertainment industry.

 

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