Research and consulting firm Ormax Media has unveiled the fourth track of its ‘Characters India Loves’ study, which has reported the rankings of the 251 most liked characters across various channels on Indian television. The report also listed the top characters across gender, age, SEC and market segments.
As per the study, Zee TV topped the favourite characters chart and emerged as the strongest channel. The study showed that Zee’s characters had an overall 27 per cent share, against Colors at 20 per cent and Star Plus at 18 per cent share. While ‘Balika Vadhu’s Anandi maintained her numero uno position, the rest of the top 10 list shows a dramatic shift. The previous top rankers – Sadhana (No 2), Akshara (No 3), Ichha (No 5) have slid down to No 15, 11 and 13, respectively.
In the list of top 10 characters, five of Zee TV’s characters were included, as opposed to two characters in the last list. These were – Archana, Maanav, Mannu, Remo and Terence.
Characters India Loves is a quarterly study that measures the popularity of characters on Indian television. It was conducted during May-June 2010. The interviews were conducted among 2,500 respondents out of which 70 per cent were females and the rest were males. These respondents were aged between 15 years and 44 years and belonged to SEC A,B and C. The respondents were chosen from six cities across the country – Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar.