Ananda Vikatan Magazine’s annual cinema awards is moving out of the pages of the magazine and will be held as an event in Chennai this year. This year the magazine has tied up with satellite partner Sun TV to broadcast the awards. The popular 9 decade old magazine has been recognising talent in the Tamil film industry since 2008. The award ceremony will be held on January 13 at Chennai Trade Center and the event will be broadcast in the first week of February in two parts on Sun TV.
The Ananda Vikatan Cinema Awards has positioned itself as a platform that respects talent in the field of Cinema, Arts, Sports, Literature and Media with its tagline Thiramaikku Mariyathai (Respecting Talent).
The Vikatan Group publishes 13 magazines, and produces two daily soaps in Tamil. The Ananda Vikatan Cinema Awards in its 10th year this year has been a much-awaited and celebrated cinema awards programme in the Tamil film industry. According to a spokesperson, “We take pride in identifying and grooming talents, through engagement with audiences and creators alike. In short, we catch them young!”
A total of 32 awards will be presented during the event. The Ananda Vikatan Cinema Awards are chosen based on a unique process followed by the magazine. It is one of the few awarding platforms that has no jury or People’s Choice survey, the winners are selected by the editorial team of Ananda Vikatan magazine. The SS Vasan Lifetime Achievement Award will also be announced on the star-studded awards night in Chennai.
Explaining how the awardees are chosen, B Srinivasan, Managing Director, Vikatan Group, said, “Ananda Vikatan's association with Cinema is almost as old as the magazine itself. Ever since we reviewed the very first Tamil feature film 'Kalidas', Ananda Vikatan's cinema reviews have proved to be timeless. In the 70's, we did the unthinkable - quantify quality for the very first time in the history of Indian cinema, a film was rated on various parameters and marked out of 100.”
According to him, the 1977 Bharathiraja-Ilayaraja-Kamal-Rajini-Sridevi film '16 Vayathinile' ('Age 16') has scored the highest marks on the Ananda Vikatan Cinema Awards scale, with 62.5 marks on 100.