Big CBS Networks announces the appointment of Anand Chakravarthy as its Business Head. As part of his new profile Chakravarthy, who has been associated with Reliance Broadcast Network since its launch, will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio that includes Big CBS Prime, Big CBS Love and Big CBS Spark. Along with his new profile as Business Head for the BIG CBS JV, Chakravarthy will continue with his current designation of Chief Marketing Officer, Reliance Broadcast Network Ltd.
Chakravarthy brings experience of over 15 years across research, advertising and marketing. He came onboard Reliance Broadcast Network in 2006, and has played an instrumental role as part of the core team that has taken the Company from a radio company - Big FM - to a multimedia conglomerate. Chakravarthy’s expertise lies in building growth through effective trouble shooting and leading through people management, qualities which have earned him the position of Chief Marketing Officer, Reliance Broadcast Network.
Speaking on Chakravarthy’s appointment, Tarun Katial, CEO, Reliance Broadcast Network said, “Anand is one of our finest and most committed senior management associates. As the business takes a new leap with some amazing content – America's Got Talent, American Idol, X Factor, Dexter and more, along with the impending digitization which will catapult these channels into another level, no one is better equipped than Anand to lead this initiative and focus on great content and communication, subscription revenue, and building greater value for advertisers.”
“CBS is thrilled to have an executive of Anand's calibre guide our channels to their next level of success. Anand was very involved with the initial launch phase of our business in India, and we look forward to working with him in this expanded role,” said Reed Manville, Executive Vice President, International Channels, CBS Studios International.
Speaking on his new role, Chakravarthy said, “Reliance Broadcast is a dynamic company and I’m proud of what we have achieved in a short span of time. The BIG CBS Network which launched with a promise to change the way English entertainment was served to Indian audiences stands today as the No.1 English Entertainment Network, and I look forward to working with the young and vibrant team to growing it further while building value for consumer and customers alike.”