Top Story

e4m_logo.png

Home >> Media - TV >> Article

Anand Chakravarthy named Business Head for Big CBS Networks

29-August-2012
Font Size   16
Share
Anand Chakravarthy named Business Head for Big CBS Networks

Big CBS Networks announces the appointment of Anand Chakravarthy as its Business Head. As part of his new profile Chakravarthy, who has been associated with Reliance Broadcast Network since its launch, will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio that includes Big CBS Prime, Big CBS Love and Big CBS Spark. Along with his new profile as Business Head for the BIG CBS JV, Chakravarthy will continue with his current designation of Chief Marketing Officer, Reliance Broadcast Network Ltd.

Chakravarthy brings experience of over 15 years across research, advertising and marketing. He came onboard Reliance Broadcast Network in 2006, and has played an instrumental role as part of the core team that has taken the Company from a radio company - Big FM - to a multimedia conglomerate. Chakravarthy’s expertise lies in building growth through effective trouble shooting and leading through people management, qualities which have earned him the position of Chief Marketing Officer, Reliance Broadcast Network.

Speaking on Chakravarthy’s appointment, Tarun Katial, CEO, Reliance Broadcast Network said, “Anand is one of our finest and most committed senior management associates. As the business takes a new leap with some amazing content – America's Got Talent, American Idol, X Factor, Dexter and more, along with the impending digitization which will catapult these channels into another level, no one is better equipped than Anand to lead this initiative and focus on great content and communication, subscription revenue, and building greater value for advertisers.”

“CBS is thrilled to have an executive of Anand's calibre guide our channels to their next level of success. Anand was very involved with the initial launch phase of our business in India, and we look forward to working with him in this expanded role,” said Reed Manville, Executive Vice President, International Channels, CBS Studios International.

Speaking on his new role, Chakravarthy said, “Reliance Broadcast is a dynamic company and I’m proud of what we have achieved in a short span of time. The BIG CBS Network which launched with a promise to change the way English entertainment was served to Indian audiences stands today as the No.1 English Entertainment Network, and I look forward to working with the young and vibrant team to growing it further while building value for consumer and customers alike.”
 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.