The two-year-old Malayalam channel Amrita TV has bagged 11 awards at the Kerala Television Awards 2006. Jeevan TV came second with eight awards, while Kairali TV bagged four awards. The less than a-year-old Manorama News received four awards. Asianet, Surya TV, Indiavision and Kiran TV bagged one award each.
Kerala Television Awards, an annual award instituted by the Kerala government, honours excellence in television, and this is the second year in a row that Amrita TV has had a clean sweep of the maximum awards. Amrita TV has won eight awards in the Fiction category and three for Non-fiction. The channel’s in-house telefilm, ‘Neermathalathinte Pookal’, won four awards for the second Best Telefilm, Best Scriptwriter, Best Audiographer and Best Music Director.
The telefilm ‘Thaniye’ also won the Best Videography and Best Actress awards, and ‘Irumeghangalkkum Suryareshmikalkkum Madhye’ won for Best Supporting Actor. Meanwhile, ‘Chitrashalabham’ was given the Best Television Serial award. In the Non-fiction category, ‘Udayamritam’ won the Jury’s Special award for its Director and Videographer.
A Sushil Kumar, Global Head-Marketing and Communications, Amrita TV, said that in order to maintain the quality and integrity of the channel’s programming character, nearly 74 per cent of the channel’s programmes are produced in-house by its team of talented and experienced directors. He added, “Very few channels invest in telefilms and programmes that are directly linked to commercial interest, whereas Amrita TV has always been trying to maintain the quality. Besides offering entertainment programmes, it also had enriching and enlightening programmes which require a lot of in-house inputs.”