Top Story

e4m_logo.png

Home >> Media - TV >> Article

Amrita TV sets up reality centre and studio

05-October-2007
Font Size   16
Share
Amrita TV sets up reality centre and studio

Buoyant by the success of several reality shows, Amrita TV has set up Amrita TV Reality Centre and Studio on a one-acre plot with a built-up area of 26,500 sq. ft adjoining a lake in Thiruvananthapuram.

The Reality Centre is also the new venue of the channel for the grooming and orientation sessions for contestants of each of the reality shows, which has a participation of around 70 children and youth from India and abroad.

According to an official communiqué, all expenses of contestants to facilitate them for the grooming by experts, shooting, stay and travel would be borne by Amrita TV. Among its current reality shows, Amrita TV’s prime-time band commences with ‘Pepsodent Super Dancer Junior’ which is currently being aired from Monday to Friday, in the 7-7.30 pm time slot, as also on Saturday and Sunday at 6.30 pm. The show follows the footsteps of ‘Close-up Super Dancer’ that ended in August 2007.

Another talent hunt programme ‘Lux Super Star Global’ is being aired from Monday to Friday, in the 8-9 pm time band. The auditions for this show were held in the US, the UK, the UAE and India.

Another talent hunt to nurture and discover actors is ‘Oxywash Best Actor’ which is telecast from Monday to Friday, in the 9.30-10 pm time slot. The screen tests for this show were conducted in Mumbai, Bangalore, Chennai and across Kerala. ‘Take Care Raga Ratnam Junior’, a Carnatic music talent hunt for the age group of 10-15, is presently running on the channel. Veteran music maestro V Dakshinamurthy is the chief jury of this show.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve