Amrita TV hits the jackpot with ‘Super Star’, channel to dish out more such shows
Amrita TV’s ‘Super Star’, a talent hunt show to select the most melodious voice in Kerala, has proved to be a shot in the arm for the 15-month old channel. The channel shares available till date during ‘Super Star’ read 9.03 per cent, 9.83 per cent, and 14.98 per cent and 12.73 per cent for the Malayalee audience (ABC4+, TAM). The show had made its debut on June 12, 2006.
Sudhahar Jayaram, CEO, Amrita TV, said, “We thought that ‘Super Star’ would be a channel driver and we needed such kind of programmes to divert the attention of the people from the usual tear-jerker soap operas that other channels are offering. The show is already a huge hit, while the overall share of the channel is 6-7 per cent, during the ‘Super Star’ time slot it goes up to somewhere around 15-16 per cent.”
“Super Star’ has been a big hit and is one of the top rated programmes from Amrita TV since its launch. It has consistently been featuring in Top 100 programmes across all Malayalam channels. We need such programmes to make the channel a vibrant and youthful one, and more such quality, top-class programmes are on the anvil,” Sudhahar added.
R Radhakrishnan, Senior Vice-President, Sales and Marketing, Amrita TV, said, “Advertisers have started recognising the channel. Viewership and popularity of the channel have also gone up following the show.”
“We are planning more such shows. But I cannot talk about them as they are at a preliminary stage. Now we are concentrating on programmes around Onam,” he added.
Amrita TV had bagged 15 awards at the Kerala Television Awards, an annual award instituted by the Kerala Government, which was held recently. The channel also received nine awards at the Kerala TV Critics Awards.
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