Top Story


Home >> Media - TV >> Article

Amrita TV gears up for New Year bash with marathon show

Font Size   16
Amrita TV gears up for New Year bash with marathon show

Amrita TV is gearing up to celebrate the New Year with much fanfare. The Malayalam satellite channel plans to keep its viewers glued to their TV sets with a three-hour long programme ‘Amrita Golden Moments’ starting from 9 pm on December 31 to usher in the New Year.

The programme will be telecast live from Fantasy Park in Palakkad, Kerala’s first amusement park. The programme is expected to be attended by thousands of people from all over Kerala.

‘Amrita Golden Moments’ will feature noted playback singer Karthik performing to a packed house. The star attraction of the show would be Amrita TV Super Star troupe comprising Sangeeth, Job, Ajay, Mithu, Sarath, Lakshmi, Athira and Lakshmi – hot favorites among the Kerala youth after a dream run on Amrita TV’s music reality show. There will be a chorus performance by the 11 Super Star Junior contestants. Super Star Junior is Amrita’s latest music reality show in the 10-15 age group, which is currently on air.

Packed with interactive programmes for the assembled audience, the New Year show would also feature Chendamelam, Kerala’s traditional performing art, choreographed dances, magic show ending with a scintillating fireworks display when the clock strikes 12.

The New Year programmes for the day also includes blockbuster Malayalam movie ‘Madhuchandralekha’ and news roundup of the major events of 2006.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...