Top Story

e4m_logo.png

Home >> Media - TV >> Article

Amrita TV expands national footprint with pact with DD’s DTH platform

07-May-2008
Font Size   16
Amrita TV expands national footprint with pact with DD’s DTH platform

After making the channel available on DTH platforms such as DishTV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan’s DTH platform.

Commenting on the development, A Sushil Kumar, Global Head-Marketing and Communications, Amrita TV, said, “It is the programme content of the channel with its varying genres like heritage, ecology, mythology, spiritual, human interest, cooking, comedy, and chat shows, along with reality shows, movies, serials and news, that has triggered the phenomenal demand for Amrita TV. There will not be any notable changes in marketing and sales strategy as of now, and the prime focus of the channel would be on reach, which is an estimated at 2.8 million households.”

Kumar further said that a vast majority of the prospective audience, who could not be reached through cable networks or emerging DTH platforms, would now be catered to through this new initiative. Keeping the new set of semi-urban and rural population in mind, the channel would focus not just on reality shows, but on a wide range of educative, entertainment and infotainment programmes covering environment awareness and travel as well, Kumar added.

Amrita TV is a 24-hour Malayalam general entertainment and news channel with global footprint. It has been honoured with 26 State Awards for Excellence in Television, the only channel in India to be bestowed with such a recognition in just two years of its inception, the channel claimed.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow