Top Story

e4m_logo.png

Home >> Media - TV >> Article

aMap adds DTH viewership and interactive service usage data to its offering

29-December-2009
Font Size   16
Share
aMap adds DTH viewership and interactive service usage data to its offering

aMap has secured the Tata Sky DTH audience measurement business. Under this agreement, aMap will provide DTH viewership and interactive service usage data through their syndicated DTH measurement panel, aMap Digital. aMap Digital uses a proprietary ‘format independent content identification’ technology, which measures all types of interaction with the TV, including digital broadcast, use of interactive service or time-shifted viewing. The meter uses GPRS network to transfer data, making ratings available in real-time. aMap is known for its overnight ratings system in the analogue space. aMap Digital now covers the digital space.

In a prepared statement, Tata Sky CMO, Vikram Mehra, said, “With a subscriber base of 4.5 million, Tata Sky has played a significant role in the growth and development of the DTH sector that is poised to touch the 40-50-million mark by 2015. At the stage that the industry is in, we think it’s time that efforts are made to understand and measure the audience viewing habits of these viewers better and are excited to associate with India’s leading TV Audience Measurement System, aMap.”

Joseph Eapen, CEO, aMap, added, “With the subscriptions and support aMap Digital has got, aMap has mounted an exclusive panel to measure this rapidly growing DTH universe. We are proud of the advancement our technology brings to the measurement domain. DTH measurement is vital for the industry as it will manifest the true choice of the viewers, as the DTH space is devoid of placement games, last mile chaos and related influence. It is a boon to niche channels as well.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers