Top Story


Home >> Media - TV >> Article

Amagi unveils tie-up with Tata Sky

Font Size   16
Amagi unveils tie-up with Tata Sky

Amagi Media Labs, a pioneer of geo-targeted TV advertising, has tied up with Tata Sky to air targeted TV ads on the DTH platform. The option has been made available from the first week of December for Times Now, IBN7, India TV, and UTV Movies.

Elaborating on how such a partnership will benefit their clientele, LS Krishnan, Business Head, Amagi Media Labs said, “Tata Sky has over 10 million subscribers and has a premium customer base, which is one of the reasons we felt that this offering will be attractive to high-end brands. Existing advertisers, apart from some of the geographies that they opt for, could add on the Tata Sky skew to their base plans. This will give them a total coverage of the geography that they take, that is, analogue plus digital, in addition to Tata Sky DTH subscriber base across India. Of course, the same option is available to the new advertisers too.”

The service has been rolled out simultaneously across India. The tech media company presently provides targeting options across 103 cities in 22 states, reaching over 200 million people. With this tie-up, the service will enable brands to reach out to more than 250 million people. Their content bouquet currently includes Times Now, IBN7, India  TV, CNBC Awaaz, UTV Movies, Zoom TV, Udaya Movies, Udaya Music, Maa TV and Maa Movies.

On the benefits accrued through such a partnership, Krishnan shared, “We will be able to offer advertising targeted only at Tata Sky subscribers on Amagi partner channels. The benefit is that we will be leveraging the demographic advantage that Tata Sky offers (of a strong SEC-AB subscriber base) by bringing in a new set of advertisers on these channels. It is a win-win situation for all stakeholders.”

Amagi has been selected by Deloitte as the second fastest growing tech company in India and also the 23rd fastest growing company in the Asia Pacific. “We have grown at close to 1500 per cent cumulatively over the last three years,” Krishnan claimed. The categories that contribute the largest chunk toward Amagi’s revenues are FMCG, jewellery, and apparel (both online and offline).

Speaking on Amagi’s plans for 2013, Krishnan said, “We look forward to accelerating our growth in the upcoming year – we expect to scale in all dimensions in 2013 – advertisers, revenues, reach, and broadcaster partnerships. We also look to significantly scale our international presence in 2013 across the US, Europe, and the APAC region.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...