TV ad network Amagi Media Labs has introduced its new corporate brand theme, logo and visual elements. The rebranding reflects the many shifts the company has undergone in the recent past, as well as its aspirations for future.
“Our spirit and communication, which was about rebellion and establishing a new order, now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” explained Baskar S, Co-founder, Amagi Media Labs.
Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2,000+ advertisers in the country, including HUL, P&G, Wipro, Johnson & Johnson, GSK, etc., this industry is anticipated to stage a lot of action in the coming years.
Elaborating on the recent foray into international markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.”
‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony to the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions.
The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.