Top Story

e4m_logo.png

Home >> Media - TV >> Article

Amagi undergoes revamp, emphasises on leadership position

10-September-2014
Font Size   16
Amagi undergoes revamp, emphasises on leadership position

TV ad network Amagi Media Labs has introduced its new corporate brand theme, logo and visual elements. The rebranding reflects the many shifts the company has undergone in the recent past, as well as its aspirations for future.

“Our spirit and communication, which was about rebellion and establishing a new order, now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” explained Baskar S, Co-founder, Amagi Media Labs. 

Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2,000+ advertisers in the country, including HUL, P&G, Wipro, Johnson & Johnson, GSK, etc., this industry is anticipated to stage a lot of action in the coming years. 

Elaborating on the recent foray into international markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.”

‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony to the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions.

The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...