Top Story

e4m_logo.png

Home >> Media - TV >> Article

Amagi Media Labs offers geo-targeted ad solutions for two Viacom regional channels

03-May-2017
Font Size   16
Share
Amagi Media Labs offers geo-targeted ad solutions for two Viacom regional channels

Amagi Media Labs, one of India’s largest TV ad-networks and global media technology company, has added COLORS Kannada and COLORS Marathi to its expanding bouquet of channels offering geo-targeted advertising solution. This partnership will offer advertisers an opportunity to market region specific products, communicate regional offers and promotions, and increase the share of voice by targeting markets such as Bangalore and rest of Karnataka, and Mumbai and rest of Maharashtra. With this addition, Amagi’s channel strength has increased to 18 channels across entertainment, news, movies and music genres.

Speaking about the association Bikash Kundu, Senior Vice President- Sales, Regional Channels, Viacom18, said, “Viacom18 believes in always taking the first step forward when it comes to enhancing value for our advertisers as well as the consumer. The partnership with Amagi will enable our national, regional, and new advertisers to reach region specific audience with targeted messaging in a cost-effective manner.”

Baskar Subramanian, Co-Founder, Amagi Media Labs, said, “We anticipate an incredible scope for growth of geo-targeted TV advertising in the country. Addition of Viacom18 to our portfolio has been yet another important milestone in expanding the market of geo-targeting on National Television Channels. Amagi’s pioneering technology provides reliable, measurable and cost-effective advertising solution to advertisers.”

Other TV channels which are already on the Amagi platform for geo-targeting include Zee, Colors, Times Now, ET Now, Movies Now, Romedy Now, Magicbricks Now, Zoom, Zee Cinema, Zee News, News 18 India, CNBC Awaaz, CNN News 18, IBN Lokmat, NDTV 24X7 and NDTV Profit.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education