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Amagi expands TV Ad Network to key international markets

Amagi expands TV Ad Network to key international markets

Author | exchange4media News Service | Monday, Dec 07,2015 3:30 PM

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Amagi expands TV Ad Network to key international markets

Now Indian advertisers can reach more than 200 million viewers worldwide on B4U Network and Zee Bangla

TV ad network Amagi has announced the expansion of its India ad network to key international markets – North America, Canada, Africa, Australia and Asia. Amagi will now offer an advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets. The company’s landmark move will now enable Indian advertisers to reach more than 200 million viewers on these channels.

According to the press release,the company’s ad network will now be extended to Zee Bangla and the entire B4U network including B4U Movies, B4U Music, B4U Plus and B4U Aflam. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.

B4U’s collaboration with Amagi will attract several Indian brands to its platform. Zee Bangla will also allow Indian advertisers to target the channel’s viewership base in Bangladesh through Amagi’s network.

KA Srinivasan, co-founder and head of global operations at Amagi, said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth; and collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising."

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