AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels – Prag TV and Rengoni. The deal will allow Aidem to expand its reach in the North East.
Commenting on development, Alok Rakshit, Business Head – Regional Channels, Aidem Ventures said, “Prag TV and Rengoni give us access to the North East market, which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets.”
Speaking on the association, Rajeev Bora, Director, AM Television said, “Aidem Ventures’ national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem’s expertise will prove beneficial to the channels’ overall growth. The North East as a market has always been ignored by marketers. Now, one sees FMCG, pharmaceutical, F&B, tourism and auto clients apportioning a good amount of their advertising budgets to this market. The region has traditionally been more primary sector dependent than the rest of the country, but its economic structure is now changing.”
The AM Television Network has been in the field of electronic media in the North East for the last 13 years. Launched in 2000, Prag TV provides news and information. Rengoni is an Assamese GEC that delivers a mix of fiction and non-fiction shows catering to the North Eastern region.
Prag TV and Rengoni are both being distributed by Assam Cable Communication (ACC) in association with the Digital System of Scientific Atlanta USA. Both the channels are being distributed across India through Citi Cable, parts of Bihar (Darsh Network), Jammu and Kashmir (7 Sea), Fast Way (Punjab), and West Bengal (CTVN).