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All kids channels provide the same kind of entertainment except Discovery Kids: Rahul Johri

15-October-2014
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All kids channels provide the same kind of entertainment except Discovery Kids: Rahul Johri

Discovery Kids has launched its much awaited animated show Kisna.

The show is the produced and directed by famous filmmaker Ketan Mehta. Commenting on the launch, Rahul Johri, Executive VP&GM, South Asia Head of Revenue South East Asia, Pan Regional Ad Sales, Discovery Networks Asia Pacific said, “Discovery Kids’ new India series Kisna is an enthralling story told at an epic scale. It will certainly capture the imagination of Indian kids and make the loveable Kisna a household name. Discovery Kids is differentiated due to its compelling diversity of the finest global and Indian franchises. Its success is an indicator of the distinct value it delivers to the audience and trade.”

When asked, if he feels Chota Bheem as a tough competitor he replied ‘no’.

Talking exclusively to exchange4media in a video interview, Johri speaks about the challenges and opportunities for Kids Genre in India and how it’s shaping up.

He said this is a country with 350 million kids under the age of 14 and there should be a variety of content available but if you look at the kids channels, they are providing the same kind of entertainment except for Discovery Kids. It has entertainment with learning embedded in it.

On its scope Johri said Discovery Kids is now available on all platforms across all regions and markets.

He further added that Discovery Kids provides content that would excite the smart kid. It’s not mindless content.

He also said Discovery Kids is focusing on more and more on Indian content and will keep surprising the audience.

To know more watch the video here

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