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Al Jazeera appoints Aidem as media sales partner in India

19-July-2011
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Al Jazeera appoints Aidem as media sales partner in India

Aidem Ventures, a leading independent media consulting, marketing and advertising sales company, has been appointed as the media representative for Al Jazeera English (AJE) and other Al Jazeera flagship channels – namely, Al Jazeera Arabic, Al Jazeera Documentary, Al Jazeera Mobasher in India.

Announcing the appointment, Jaber Al-Ansari, Group Media General Manager at q.media, the media representative of Al Jazeera Channels, said, “We are excited to establish our business presence in India with the appointment of Aidem Ventures as our representative in India. This partnership reflects q.media’s ambition to pursue Al Jazeera’s successful global expansion and to meet Indian based companies’ needs for a prestigious media platform like Al Jazeera English Channel to market their brands to a global audience.”

Vikas Khanchandani, Director, Aidem Ventures, said, “We are delighted to be entrusted with the mandate to develop the advertising potential of an iconic and credible media brand like AJE in India. As India continues to integrate strongly with the world economy, more and more Indian companies and brands will be looking to expand their footprint globally and will be seeking robust global media platforms to build their brands. Aidem, with its extensive experience and track record in the news genre, is best equipped to partner with Al Jazeera in their foray into the Indian market.”

According to reliable industry sources, Al Jazeera had been scouting for an Indian partner for quite some time and had been in discussions with various parties. Aidem Venture’s vast expertise in managing sales and marketing in the News Genre, having handled channels like NDTV 24x7, NDTV India, NDTV Profit, News 24, Live India and so on, plus its vast sales infrastructure and a professional management team, tilted the decision in its favour.

It may be recalled that Al Jazeera English was granted a licence by the Government of India in December 2010 to broadcast in India for the first time. This decision will allow cable and satellite companies in India to add the channel to their line-up. Al Jazeera English currently has a bureau and a distribution office in New Delhi.

Al Jazeera English is the first English language world news channel to be headquartered in the Middle East. Launched in November 2006, Al Jazeera English has 65 bureaus around the world and is available in more than 100 countries. The channel was awarded “Best 24 Hour News Programme” at the 48th and 50th Annual Monte Carlo Television Festival and has received awards from the Royal Television Society, Amnesty International and YouTube. The channel has also received a total of six International Emmy nominations in the News, Documentary and Current Affairs categories.

q.media is a pioneering media house founded in 2004. Within few years, the Qatari-based company has grown from a local media services company to a leading international organisation expanding around the world. Apart from representing a number of global televisions, including Al Jazeera channels, radio channels, magazines and newspapers in Qatar and the wider Middle East, q.media has ventured with French company JC Decaux, and is now one of the fastest growing outdoor media company in the Middle East.

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