The newly launched reality shows such as Airtel Super Singer Junior and Hutch Kalaka Povathu Yaaru III on Vijay TV are laughing all the way up the rating charts, continuing from where Kalakka Povadhi Yaaru I and II and Airtel Super Singer left. The time slot has been kept unchanged, and the channel is keen to keep the momentum going.
Airtel Super Singer Junior, a recently launched reality component on Vijay TV, has opened with a channel share of 13.6 per ceent in Chennai (source: TAM; Week 9; CS ABC 4+; Fri-Sat 8pm). In its second week, the new show continues to rake in numbers for Vijay TV with the channel share touching 16.7 per cent in Chennai (source: TAM; Week 10; CS ABC 4+; Fri-Sat 8pm).
Meanwhile the Hutch Kalaka Povathu Yaaru III, which was launched on March 9, 2007, has an impressive 22.5 per cent channel share in Chennai (source: TAM; Week 10; CS ABC 4+; Fri 10pm). The Friday 10 pm band which was showcasing champions of the Hutch Kalaka Povathu Yarru I and II, has garnered 15.5 per cent channel share in Chennai (source: TAM; Week 9; CS ABC 4+; Fri 10pm). The uniqueness of the third part of Hutch Kalaka Povathu Yaaru is that it showcases female stand –up comedy talents for the first time on Indian television.
Ravinath Menon, GM, Vijay TV said, “Airtel Super Singer Junior and KPY-3 are excellent examples of programmes that give recurring success. There is a lot of curiosity and support from advertisers and viewers who enjoyed the previous versions of these shows. “With a lot of surprise in stock, this season also going to be a run away hit story,” Menon added.