Top Story

e4m_logo.png

Home >> Media - TV >> Article

Airtel Super Singer Junior and KPY-3 on Vijay TV exhibit healthy ratings

20-March-2007
Font Size   16
Share
Airtel Super Singer Junior and KPY-3 on Vijay TV exhibit healthy ratings

The newly launched reality shows such as Airtel Super Singer Junior and Hutch Kalaka Povathu Yaaru III on Vijay TV are laughing all the way up the rating charts, continuing from where Kalakka Povadhi Yaaru I and II and Airtel Super Singer left. The time slot has been kept unchanged, and the channel is keen to keep the momentum going.

Airtel Super Singer Junior, a recently launched reality component on Vijay TV, has opened with a channel share of 13.6 per ceent in Chennai (source: TAM; Week 9; CS ABC 4+; Fri-Sat 8pm). In its second week, the new show continues to rake in numbers for Vijay TV with the channel share touching 16.7 per cent in Chennai (source: TAM; Week 10; CS ABC 4+; Fri-Sat 8pm).

Meanwhile the Hutch Kalaka Povathu Yaaru III, which was launched on March 9, 2007, has an impressive 22.5 per cent channel share in Chennai (source: TAM; Week 10; CS ABC 4+; Fri 10pm). The Friday 10 pm band which was showcasing champions of the Hutch Kalaka Povathu Yarru I and II, has garnered 15.5 per cent channel share in Chennai (source: TAM; Week 9; CS ABC 4+; Fri 10pm). The uniqueness of the third part of Hutch Kalaka Povathu Yaaru is that it showcases female stand –up comedy talents for the first time on Indian television.

Ravinath Menon, GM, Vijay TV said, “Airtel Super Singer Junior and KPY-3 are excellent examples of programmes that give recurring success. There is a lot of curiosity and support from advertisers and viewers who enjoyed the previous versions of these shows. “With a lot of surprise in stock, this season also going to be a run away hit story,” Menon added.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship