With an aspirational goal to see India play in the next FIFA World Cup in South Africa in 2010, Zee Sports, in association with the All India Football Federation, has launched ‘GOAL 2010’, a three-week long soccer carnival around Indian football and Indian football stars. The carnival will be held in Chandigarh, Delhi, Lucknow, Kolkata, Goa, Pune, Mumbai, Ahmedabad, Jaipur, Bangalore and Hyderabad.
In each of the cities, road shows will last for three days and will visit various hip and happening locations. The roadshows will be marked by the presence of Indian football players and the Zeebras, the cheerleaders of the Indian football team promoted by Zee Sports. The roadshows will culminate at Jaipur on June 14, 2006.
Zee Sports is also launching a signature campaign throughout the cities. All signatures collected during the campaign will be presented to FIFA President, Sepp Blatter, in October 2006 during his visit to India, and his support for India’s dream will be sought.
“Football is an international sport for which there is a vast following among the masses in India. We have put in a lot of hard work to present Indian football in a high quality format at viewer friendly times with in-depth analysis. Football has entered a new level and has become obvious with the strong response we have received from fans and corporates in the last one year,” said Himanshu Mody, Business Head, Zee Sports.
“GOAL 2010 is an assertion of our commitment to make football the most-watched and most-played sport in the country. We believe that this project will help Indian football make a place for itself in world football,” Mody added.
“The ongoing FIFA World Cup has created frenzy among Indian fans, who are cheering other countries and players. We will go to the football fans with a question as to why don’t they support their own team and players so that they can go to the next level. We will ensure that the football craze does not end with the FIFA World Cup,” said Gaurav Seth, Head-Marketing, Zee Sports.