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Aidem ventures wins revenue mandate of Bengali music channel-MusicF-Fatafati

03-May-2016
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Aidem ventures wins revenue mandate of Bengali music channel-MusicF-Fatafati

Bengali Music channel, Music F-Fatafati has recently announced a sales alliance with renowned ad sales representation house, Aidem Ventures.

Music F-Fatafati, launched in 2014 is the only 24-hour Bengali music channel that has 3 hours of original 3D animated content. The animated characters of Jogai, Madai, Pappi Da, Blackie Bhai and Jhalmuri are a rage & have become household icons in West Bengal. Latest Bollywood tracks dubbed in Bengali, Bengali chartbusters & classics, Twitter integrated music shows and non-stop entertainment are some features that culminate into the channel’s fresh & exclusive content.

Commenting on the tie-up, Alok Rakshit, Business Head, Aidem Ventures said, “Since the Bengali audience is culturally inclined, the music genre dominates West Bengals’ viewership that entices the advertisers, broadcasters and media planners alike for their brand promotions. Music F-Fatafati, within a span of 2 years has created an ineffaceable impression in the minds of the viewers & music enthusiasts in West Bengal. With a TG of 15+, Music F-Fatafati will be a huge opportunity for the brands to reach out to the young audience as well. We are certain that Aidem’s prowess in the West Bengal market will now surge with Music F-Fatafati. Also, we, at Aidem will only aim at raising the bar for Fatafati going ahead, leading to a mutually beneficial partnership.”

Promoter of Fatafati Music Channel, Siddharth Mishra said, “The level of professionalism & product knowledge with which Aidem teams represent their channel partners in the national market is noteworthy. This coupled with their prior experience in handling music & Bengali news television brands made Aidem an appropriate choice. I am sure Music F-Fatafati will benefit from this partnership and unleash its true potential as a valuable advertising platform.”

For the record, Music F-Fatafati, within 2 years has become one of the leading music channels of West Bengal. Apart from its innovative programming, its availability across all major DTH & MSOs like Tata Sky, Airtel, Dish, Hathway, Siti Cable to name a few has largely contributed to its success today.

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